Blog Revamping

Hello... I'm in the midst of revamping my blog to make my life a little easier. So do not be alarmed as work is still under construction.

16 Oct 2012

Sunday, 7 April 2013

Chef Rob Rossi's Opening: Bestellen Is Now On Asian Food Channel

I am sure by now, you would have catch up with some episodes of Opening: Bestellen on Asian Food Channel (AFC). Opening: Bestellen showcased how Chef Rob Rossi putting in all his effort to open his dream restaurant situated in Toronto, Canada; from designing the menu, managing the construction right down to the opening. If you check his profile, one of it "doughnut sprinkler" caught me in a tickle. I would love that job too but I'm so afraid of having to keep licking my fingers hahaha...

Ryan Sarfeld & Rob Rossi (photo grabbed from

If by any chance you do not know who is Rob Rossi, he came second on Canada’s Top Chef! He became the co-owner and Head Chef of Bestellen with his business partner Ryan Sarfeld back in February 2012. Chef Rob prides himself on making sure that everything served is made in-house.

To capture his commitment to opening a quality restaurant, the process of opening his restaurant was captured on camera and made into the series, Opening: Bestellen.

I was given the opportunity to pose some questions to Chef Rossi and this was his humble reply ;-)

1. What do you do to stay informed about new trends?

To keep up with the latest trends, I eat, read and travel as much as possible. Watching food programmes on channels such as AFC helps to get the mind working and creative juices flowing! The world of food evolves everyday and to be successful in this industry, it’s a must to keep up with the times!

2. What are 3 tips for running a successful restaurant?
  1. Challenge your restaurant’s food and service. By doing so, you pinpoint areas which have room for improvement and then make an effort to better it!
  2. Make sure that you know and love the numbers. The restaurant game is all about numbers. A lot of dreams and passion gets lost in the restaurant business by not being profitable. Even I struggled with this issue with my own restaurant, which you can see in Opening: Bestellen on the Asian Food Channel.
  3. Be passionate with your food, your staff and the service! Every aspect is just as important. And treat your guests like gold! It’s all about the love.

3. What do you cook for yourself and your family at home?

I love cooking pasta at home! It’s something that is cheap, simple and still very comforting. My favourite would be Spaghetti with Anchovy, Chilli and Parsley.

Rob Rossi Trivia 
  • As a child, Chef Rob already aspired to be a chef. His mother’s Italian-inspired cooking and visiting his uncle’s restaurant were his driving forces. 
  • Did you know Chef Rob came out of the first season of Top Chef Canada as a finalist? He was a fan favourite, winning 4 challenges in total. 
  • A milestone in every chef’s career is opening a restaurant that they can call their own. For Chef Rob, he named it Bestellen, which means ‘to order’ in German! You can catch all the nitty and gritty action in Opening: Bestellen on the Asian Food Channel! 
  • Chef Rob has listed Chef Daniel Boulud, another fellow celebrity chef who has appears on the Asian Food Channel’s original production, One Night in Singapore – Daniel Boulud, as one of his culinary idols. What a small world! 
  • His cooking philosophy is to use the best ingredients and apply complementary techniques that will make inspiring dishes. 
  • Everything he serves up at his restaurant is made there. ‘If I can’t make it, then I’m not putting it on the menu.’ 
  • Chef Rob started working in the culinary industry at the age of 15 with a less-than-glamorous job; washing dishes at Pizza Hut. Everybody has to start somewhere! 
  • Chef Rob became a chef the old fashion way: by learning the ropes through hard work and determination in restaurants and slowly climbing up the ranks. 
  • Chef Rob lives by the motto: “Always happy; never satisfied!’ 
  • What does Chef Rob love to do as much as cooking? Fly-fishing! He also wonders why so many chefs love to fish and hunt, perhaps, it is so they can get in touch with and better understand their ingredients!

Do catch Opening: Bestellen (8 episodes of 30 minutes each) every Tuesday at 9.30 pm (Malaysian time). Repeats are on Sunday 4:00 pm; Tuesday 1:30 am; and Wednesday 3:30 pm.

1 comment:

Ciki said...

wow thanks for the tip! I'll try to catch the show for sure:)